When to Seek Professional Help: Editing

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It’s done! You’ve finished your writing project.

You went through the agony of how to get started. You fretted over what words to use and whether they produce the result you want. You drove yourself, everyone around you, and even your pets crazy with getting it written and then revising endlessly.

You’re done, but is the process really over? Do you need someone to edit what you wrote? That’s a question every writer asks, and there’s no pat answer. (Okay, I’m an editor; I thing everything needs to be edited.)

The main thing to determine is the importance of clear, understandable, and professional writing. If mistakes are going to taint your reputation or drive away readers or potential customers, you need to seriously consider working with an experienced editor.

Of course, there are lots of other questions that have to be answered, too.

  • What’s the purpose? Is it a quick e-mail, a marketing piece, a blog, a press release, or a book? The more involved the writing piece is and the more people who will see it, the greater the need for a skilled editor.
  • Who’s the audience? If you’re trying to impress someone, you definitely need the help of someone proficient in written English. We so often can’t see problems with organization and grammar in our own writing. We all (me, too!) need a fresh, competent review of our work to make it sparkle. What many consider sloppy writing errors (misused words, misspellings, run-on sentences) and poor organization can ruin those all-important first – and even subsequent – impressions.
  • What’s the time frame? How quickly does it need to be turned around? So many times, people want things “fast and good.” The problem is that “fast” often leads to errors. We’re in such a hurry to meet a deadline that we can’t put it aside to review later with fresh eyes. With “fast,” we sometimes have to sacrifice “good.” How much not-so-good writing will readers tolerate? If you have a relationship with an editor, it may be possible to squeeze in that review no matter how fast you need to work.
  • What’s the writer’s skill level and experience? Some writers are good with mechanics but trip up on organization or phrasing. Some are great storytellers but can’t spell to save their lives. I once worked with a reporter who was terrific at finding and writing stories. However, she was lousy in mechanics. Anyone reading her raw copy would think she was a terrible writer. As her editor, it was my job to showcase the brilliance of her work. More experienced writers, who recognize and can correct their writing weaknesses, can often squeak by without an editor for some writing, but I wouldn’t make a habit of it for everything.

ROI

Working with a professional editor is an investment in your writing. There are always questions we need to answer no matter what we invest in. We must look at the return on our investment (ROI). Will working with an editor help us keep readers, gain new readers, make our ideas more attractive, put our products and services in their best light, or make the piece more attractive to a publisher?  A good editor will always strive to make your writing as extraordinary as possible.

To learn more about professional editing services, visit AIC Communication Services or e-mail info@aic-communication-services.com.

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